Changing the Face of Beauty: Popular Cosmetic Procedures

Posted by on Jul 17, 2013 in Face Procedures | Comments Off

Some women are very conscious of the way they look. They head to spas and salons to perfect their hair and nails, and meticulously shop and plan out what to wear each day. Other women are simply satisfied with just a bit of makeup before heading out for the day. However, some women go all-out and undergo cosmetic surgery to achieve the look they want.

Cosmetic surgery is gaining in popularity, especially because TV ads and billboards are full of lean models with long legs, smooth skin, and youthful features. In 2012, roughly 13.1 million cosmetic surgeries were performed in the US alone—a record in the plastic surgery industry.

So, what are the most popular cosmetic surgeries?

Breast Augmentation

Each year, more and more women flock to cosmetic surgeons to enhance the size and appearance of their breast. Over 330,000 breast augmentation surgeries were performed in 2012. Breast augmentations involve inserting saline or silicone implants into the chest to improve the size, shape, or symmetry of the breasts. Almost any healthy woman can undergo the procedure. Women undergo this procedure not only for aesthetic purposes, but also for comfort and confidence.


Wrinkles, fine lines, and other skin imperfections are some of the many reasons women choose to undergo facelift procedures. With new surgical and non-surgical options, the facelift is a popular choice for men or women looking to maintain a youthful appearance. Many facelifts are even combined with other facial rejuvenation procedures such as neck lifts, eyelid lifts, or skin resurfacing procedures to help patients achieve the results they desire.


Although liposuction is less popular today than it has been in the past, it is still one of the top three cosmetic procedures performed in the US annually. Both men and women undergo this procedure to achieve the figure they want . Over 200,000 surgeries were recorded in 2011, but new technologies are paving the way for a possible surge in liposuction procedures over the next few years. Advanced liposuction techniques such as SlimLipo and Vaser Liposelection have encouraged many to consider the procedure because the new techniques offer similar results to traditional liposuction but are less invasive and patients typically experience quicker recoveries.

Changing Appearances for the Better

It takes a great deal of thought when it comes to undergoing cosmetic surgeries. Still, it may be worth the effort if it’s all about changing for the better. If you are considering undergoing a cosmetic procedure, Dr. Jeffrey D. Hoefflin MD FACS can help you weigh your options and can educate you about what procedures can best help you achieve your aesthetic goals. Contact us to set up an appointment to determine the right cosmetic surgery for you.